Student Credit Cards And The New Credit Card Law
The start of the coming school year will likely see a different scene in campus quadrangles than it was in the past. With the new credit card law that prohibits offering accounts to students under 21 (with a few concessions), it’s highly possible that we’ll see a drastic reduction in the number of booths offering a selection of giveaways (like shirts, iPods and restaurant coupons) to applicants.
Protecting Students
It’s easy to understand why the new laws have been set. Over the last five years, the amount of debt students have been carrying across numerous credit cards (an average undergraduate has four) have seen an alarming rise. Instead of finishing school with their financial life ahead of them, they find themselves mired neck deep in high-interest credit card debt.
Exceptions To The Rule
Under the law, young adults under 21 can still get a credit card, provided they are able to show proof of capacity to pay (e.g. having a job) or have a legal guardian willing to co-sign the account. Otherwise, credit card companies may not issue them any plastic the same way convenience stores aren’t allowed to sell them alcohol.
Effects
With most student credit cards aggressively marketed to freshmen, a change in marketing tactics is obviously necessary. However, it is highly doubtful that the rule will be enough to deter credit card companies from trying to get new sign-ups. While the current schoolyear might see a tad less marketing activity on the part of the issuers, it’s not likely to last for long. For the most part, expect them to regroup, lay out a new marketing plan and come back strong with a different approach in the coming years.
Posted in Student Credit Cards
Tags: credit card law, student cards
If you are a student or an alumni of the University of Florida, you should qualify for a University of Florida Visa credit card. The card itself is issued by Chase and comes with their Flexible Rewards Program. There’s not much special about this card, although it may appeal to present students due to the better chances of getting approved for one (and the generally lower APR).